LiveSafe (acquired by Vector Solutions)

Industry: Risk Intelligence

Overview: LiveSafe is an anonymous reporting platform sold to major universities, enterprises and government agencies. As it crowdsources the safety and security concerns of students and employees, it allows organizations to monitor and mitigate safety and security risks so as to prevent them from escalating into major crises.

As a Content Coordinator, I developed digital campaigns with the intent to raise brand awareness and enable sales for this organization. Each campaign was designed to educate prospects and clients on common risks within their industry, as well as the ways in which LiveSafe’s suite of products could be or have been deployed to mitgate these risks. In addition to these campaigns, I also promoted LiveSafe’s PR activities, which included award nominations, interviews and events.

Responsibilities: Social Media Management, Email Automation, Collateral Development, Event Outreach

Tools: Hootsuite, InDesign, Pardot